Our Team

Cycle Sequatchie is a joint production of Velo View Bike Tours and the Chattanooga Bicycle Club that combines a beautiful, fun, first-class bike ride with a celebration of everything that makes Sequatchie Valley and the South Cumberland Plateau such a special place! Our goals:

  • Bring attention to all of the fun options for outdoor recreation (cycling & so much more!) in Sequatchie Valley and the South Cumberland Plateau.
  • Provide exposure and opportunities to support regional conservation initiatives and family farms through the Outdoor Expo.

There are many ways to support the cause: providing financial sponsorship for various elements of the event, donating prizes for our K.O.M. winners, or giving your time to volunteer during the event. This is a grassroots, community-driven event and we welcome any and all creative ideas for involvement! Contact us and let us know what you have in mind! (We've included some sponsorship suggestions on our Contact Form.) In exchange for your support, we'll provide you with plenty of exposure at the event, on our website, and through social media and other channels.

Thank you to all of our partners and sponsors for teaming up to make this event possible!

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The Land Trust for Tennessee

We're excited to have the Land Trust as our beneficiary and partner in working to protect our natural and historic landscapes, both public and private, to make Southeast Tennessee a better place to live, work and play!

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Sequatchie County - Dunlap Chamber

This event would not be possible without the generosity of our hosts at the Sequatchie County - Dunlap Chamber of Commerce. Big thanks to all of the communities throughout the Valley and Plateau for their support in making Cycle Sequatchie happen!


Tower Community Bank

Based in Sequatchie Valley (Jasper) with locations throughout middle and southeast Tennessee, Tower Community Bank is a community leader and we are honored to have their support and participation in Cycle Sequatchie, not only by setting up a special rest stop on the course but also in paying the entry fees for a number of riders!

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Cycle Sport

Our friends at Cycle Sport will once again provide professional SAG support throughout the ride!


Owen Cyclery

We're excited to have Owen Cyclery on the team this year to provide first-class SAG support during the ride. Look for their table at the expo too!


REI Chattanooga

Look to the pros at REI Chattanooga for bike support before, during and after the ride!

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With experience working athletic events of all kinds (including top-level Ironman competitions), this gifted group of licensed massage therapists brings their A-game to every event they work, and we couldn't be more excited to have them on hand to apply their magic touch to our participants - and spectators too!

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Brew Market & Beer Garden

Not only will our friends at the Brew Market & Beer Garden be serving our favorite beers from Hutton & Smith, Heaven & Ale and Oddstory at the post-ride lunch, but they will also offer a couple of custom brews made just for our event!


Chambliss Attorneys at Law

Big thanks to our friends at Chambliss for their continued support of cycling events in the Chattanooga tri-state region and for their contribution of gift cards to Cycle Sport for our Cumberland K.O.M. Challenge winners!

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Celeste Cyr Wellness & Massage

With close to 20 years of experience in a variety of massage techniques and health practices, Celeste Cyr can give your body just what it needs. In addition to donating a pair of massages for our Cumberland K.O.M. Challenge winners, she's also giving a 5% discount to anyone who references Cycle Sequatchie when booking a massage!

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Face Emergency

Drawing on her years of experience as one of Atlanta’s top-reviewed estheticians, Sharon Morejon now offers a variety of premium services at her day spa in Chattanooga. She's also generously offered up a free 60-minute facial as one of our Cumberland K.O.M. Challenge prizes!



Based in South Pittsburg (the southern end of Sequatchie Valley), Lodge has been providing quality cookware since the late 1800's. Their commitment to family roots shows in their sponsorship of local events like the National Cornbread Festival and Cycle Sequatchie. Look for their outdoor cookware at the Expo and in our Cumberland K.O.M. Challenge prizes, and go visit the factory store in South Pittsburg!

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Simply Essential Solutions

Simply Essential Solutions provides the answer for post-ride recovery with quality foam roller sets and Deep Blue muscle rub. Order online or take some home from the post-ride expo. You can also win some for free as they have generously been donated as part of our Cumberland K.O.M. Challenge prizes!


HandUp Gloves

Known for their bold designs and high quality gloves (and now other cycling apparel!), Chattanooga-based HandUp Gloves is a huge supporter of local events. For Cycle Sequatchie, they're offering some fun gloves as prizes for our "off-the-podium" K.O.M. winners!

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Heaven & Ale

We like local craft brewer Heaven & Ale so much that we're not only serving their beer at the post-ride lunch, but, thanks to their generosity, we'll also be offering their beer as one of our K.O.M. prizes!


Southeast Tennessee Tourism Association

The Southeast Tennessee Tourism Association promotes sustainable tourism in rural Southeast Tennessee and played an important role in making this event possible. Check out to get ideas for your next vacation in our beautiful neck of the woods!

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Sequatchie Cove Farm

A leader in both all-natural sustainable farming practices and in conservation in the region, Sequatchie Cove Farm provides high quality meats, produce and cheeses, and we couldn't be happier to have their help in showing off how good the Valley tastes! Get a first-hand look at how the farm operates and have a carefully prepared lunch there on the grounds by signing up for the Sunday tour when you register for the ride!

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The Cookie Jar Cafe

Good Southern comfort food and fantastic desserts have made the Cookie Jar Cafe one of our favorite places to refuel after riding in the Valley. So when we put this ride together, we knew the Cookie Jar Cafe would have to be part of the post-ride meal. One bite of the coconut cream pie and you'll know why!

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Wheeler's Orchard & Vineyard

The Wheeler family has been sustainably operating their orchard and vineyard for over 40 years, and we are proud to showcase their top-shelf fresh-squeezed cider at our farmers' feast! Located just up on the road on the Cumberland Plateau, the orchard is definitely worth a visit!



Take advantage of wellness on the go with our friends at THE MASAJ, offering in-room massage services from licensed massage therapists pre- and post-ride. Registrants will receive $5 off! (Ask us for the coupon code.)

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High Point Climbing & Fitness

High Point not only provides a convenient (and incredibly diverse!) training gym for rock climbing, but it also promotes rock climbing excursions and competitions in beautiful places like Sequatchie Valley and the Cumberland Plateau.

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The Tap House

Looking for motivation to train for the event? Maybe one of the 30 beers and ciders at the Tap House can help! Look for Cycle Sequatchie training rides this summer starting and (most importantly) finishing at the Tap House.

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Sequatchie County Auxiliary Communications Service

Special thanks to the volunteers from the Sequatchie County Auxiliary Communications Service for helping keep our cyclists safe and accounted for during the ride.

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Southern Velo

The newest and fastest-growing club in the Chattanooga region, Southern Velo is home to cyclists of all stripes - racers and recreationalists alike. No matter what you ride or why you ride, you'll enjoy the "veloship" of your fellow cyclists at Southern Velo!

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Proud to "whine like a man" for more than 20 years, Chattanooga's own Team Bubba specializes in suffer-fest rides and ridiculous nicknames. Check out their weekly rides at

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Bike Flights

Coming in from out-of-town for the ride and want to ship your bike? Check out our custom page with Bike Flights for details on how easy it can be!