Our Team

Cycle Sequatchie is a joint production of VELO VIEW BIKE TOURS and the CHATTANOOGA BICYCLE CLUB that combines a beautiful, fun, first-class bike ride with a celebration of everything that makes Sequatchie Valley and the South Cumberland Plateau such a special place! Our goals:

  • Bring attention to all of the fun options for outdoor recreation (cycling & so much more!) in Sequatchie Valley and the South Cumberland Plateau.
  • Provide exposure and opportunities to support regional conservation initiatives along with family farms & local businesses through the Outdoor Expo.

Support the cause through financial sponsorship or volunteer work during the event. Click here to check out our 2020 sponsorship opportunities!


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The Land Trust for Tennessee

Our goal is to help preserve what makes Sequatchie Valley and the South Cumberland Plateau such a special place, and there is no better organization to further that cause than the Land Trust for Tennessee. Since 1999, they have conserved more than 126,000 acres across our beautiful state, and have made this region a priority for future conservation efforts. As the event's beneficiary, we look forward to working together to protect our natural and historic landscapes, both public and private, to make scenic Southeast Tennessee a better place to live, work and play!

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Sequatchie County - Dunlap Chamber

This event would not be possible without the generosity of our hosts at the City of Dunlap and the Sequatchie County - Dunlap Chamber of Commerce. Big thanks to all of the communities throughout the Valley and Plateau for their support in making Cycle Sequatchie happen!

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Village Volkswagen

With their history of supporting cycling in the Chattanooga region, Village Volkswagen is the perfect title sponsor for this year's Three Mountain Challenge. Conquer any of the climbs and you'll receive a commemorative prize provided by Village Volkswagen! They've also generously sponsored our finish line and will have a new display car on-site. Be sure to check it out after the ride!


Tower Community Bank

Based in Sequatchie Valley (Jasper) with a growing presence throughout middle and southeast Tennessee, Tower Community Bank is a leader in the region and beyond, and we are excited to have their support and participation in Cycle Sequatchie this year as the primary sponsor for the Jasper Highlands Hill Climb & Party at Top of the Rock restaurant & brewery!


REI Chattanooga

REI is known for their extensive selection of all things outdoor rec, but did you know that they also have a wide-range of bikes for sale along with a first-rate service center? Stop by the store near Hamilton Place and check out everything they have to offer! We're excited to have REI as part of the event and grateful for their generous sponsorship. Your first beer is on REI!


Thrive Regional Partnership

Working to improve the quality of life in the greater Chattanooga region and to spark creative development within its communities, Thrive Regional Partnership promotes economic growth in a way that preserves our natural treasures for future generations. This focus on conservation and collaboration makes them the perfect sponsor for our outdoor expo!

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Jasper Highlands

Perched on a plateau on the south end of Sequatchie Valley (above Kimball), Jasper Highlands is a growing residential community that boasts an array of first-class amenities along with stunning views and gorgeous greenspace. We're excited to show off this amazing development with our Jasper Highlands Hill Climb, which kicks off the Cycle Sequatchie weekend on Friday, October 2nd.

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Citizens Tri-County Bank

While Citizens Tri-County Bank has grown to serve 9 counties throughout southeast and middle Tennessee, it remains locally owned and operated just as it was when it was founded in Dunlap in 1972. For our event, their support has an appropriately personal touch. When you're feasting on all those delicious pies and cakes from the Cookie Jar Cafe, you can thank Citizens Tri-County. Dessert's on them!


Chambliss Attorneys at Law

Big thanks to our friends at Chambliss for their continued support of cycling events in the Chattanooga tri-state region and for their sponsorship of the signage and wayfinding on this years' course.

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Pikeville-Bledsoe County Chamber of Commerce

Saturday Oct 3rd is not only Cycle Sequatchie, but it's also the date for Pikeville's annual Fall Festival! For a community that prides itself on its small-town charm, you'll be amazed at how big the festival is, with a surprising variety of vendors, activities, performers, and live music! Just 20 minutes north of our homebase in Dunlap, Pikeville's Fall Fest is definitely worth checking out after your ride. You can also get a sneak preview during the ride, as Pikeville is one of our rest stops!



Based in South Pittsburg (the southern end of Sequatchie Valley), Lodge has been providing quality cookware since the late 1800's. Their commitment to family roots shows in their sponsorship of local events like the National Cornbread Festival and Cycle Sequatchie. Look for their outdoor cookware in our Jasper Highlands Hill Climb Challenge prizes, and go visit the factory store in South Pittsburg!



Owen Cyclery

We're excited to have Owen Cyclery on the team this year to provide first-class SAG support during the ride. Look for their table at the expo too!


REI Chattanooga

Look to the pros at REI Chattanooga for bike support before, during and after the ride!

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With experience working athletic events of all kinds (including top-level Ironman competitions), this gifted group of licensed massage therapists brings their A-game to every event they work, and we couldn't be happier to have them on hand to apply their magic touch to our participants - and spectators too!



Take advantage of wellness on the go with our friends at THE MASAJ, offering in-room massage services from licensed massage therapists pre- and post-ride. Registrants will receive $5 off! (Ask us for the coupon code.)


UTC Outdoors

We're excited to partner with the Outdoors program at the University of Tennessee at Chattanooga to help students venture beyond campus and explore the natural amenities of our beautiful region. Look for UTC students on their bikes during the ride and also pitching in as volunteers when they're through! Thanks UTC!

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Chattanooga State

Chattanooga State student volunteers will be offering support and encouragement to riders as they pass through the rest stops!

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Sequatchie County Auxiliary Communications Service

Special thanks to the volunteers from the Sequatchie County Auxiliary Communications Service for helping keep our cyclists safe and accounted for during the ride.

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Bike Flights

Coming in from out-of-town for the ride and want to ship your bike? Check out our custom page with Bike Flights for details on how easy it can be!


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High Haute Foods

We are thrilled to have farm-to-table specialist High Haute Foods in charge of the all-you-can-eat post-ride lunch buffet! You can expect an exceptionally high quality meal carefully prepared with ingredients sourced from family owned and operated farms located in Sequatchie Valley and the South Cumberland Plateau.

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Top of the Rock Restaurant & Brewery

Conveniently located next to the finish line of our Friday Jasper Highlands Hill Climb, Top of the Rock Restaurant & Brewery will host our hill climb party, offering excellent food and tasty beer brewed right there in the restaurant. Once you sample the food and see the view from their deck, we guarantee you'll be back!

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Brew Market & Beer Garden

Not only will our friends at the Brew Market & Beer Garden be serving our favorite beers from Chattanooga breweries at the post-ride lunch, but they will also offer a custom brew made just for our event!

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The Tap House

Can't wait for the big event to sample Chattanooga's finest brews? The Tap House will be happy to satisfy your curiosity and thirst with one of the 30 beers and ciders they have on tap!

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The Cookie Jar Cafe

Good Southern comfort food and fantastic desserts have made the Cookie Jar Cafe one of our favorite places to refuel after riding in the Valley. So when we put this ride together, we knew the Cookie Jar Cafe would have to be part of the post-ride meal. One bite of their delicious cakes and pies and you'll know why!


Clark's Bakery

Located just south of Dunlap in an idyllic setting off of Stone Cave Road, Clark's Bakery offers healthy baked goods made with all-natural ingredients. Drive over to the bakery and load up, or pop in for a snack on your next bike ride. The bakery makes the perfect rest stop and is right on one of the Sequatchie Valley Scenic Bikeway loops. You'll also cycle right past their driveway on the Cycle Sequatchie ride!

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Wheeler's Orchard & Vineyard

The Wheeler family has been sustainably operating their orchard and vineyard for over 40 years, and we are proud to showcase their top-shelf fresh-squeezed cider at our farmers' feast! Located just up on the road on the Cumberland Plateau, the orchard is definitely worth a visit!

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Sequatchie Cove Farm

A leader in both all-natural sustainable farming practices and in conservation in the region, Sequatchie Cove Farm provides high quality meats, produce and cheeses, and we couldn't be happier to have their help in showing off how good the Valley tastes! Get a first-hand look at how the farm operates and have a home-cooked lunch there on the grounds by signing up for the Sunday tour when you register for the ride!


Dayspring Farm

Located high on the South Cumberland Plateau, Dayspring Farm is committed to sustainable and humane farming and animal husbandry methods and even has an apiary for fresh honey!

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Pig Mountain

Pig Mountain boasts a "farrow-to-finish" operation, meaning all of their feeder pigs are born and raised right there on the farm, free of hormones and antibiotics and free to roam through a mixture of pasture and woodlot.

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Fall Creek Farms

Fall Creek Farms is a family owned and operated farm in Spencer, TN on the Cumberland Plateau. They also run a raw milk herd share program, including goat milk. In addition to their other endeavors, they also have grass fed beef and free range chicken and duck eggs available!



Southeast Tennessee Tourism Association

The Southeast Tennessee Tourism Association promotes sustainable tourism in rural Southeast Tennessee and played an important role in making this event possible. Check out to get ideas for your next vacation in our beautiful neck of the woods!

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Velo Vixens

Looking for a fun group of ladies to share laughs both on and off the bike? Chattanooga's Velo Vixens has you covered! From casual gatherings to social rides to competitive racing, the Velo Vixens offer a safe and supportive environment.

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Southern Velo

The newest and fastest-growing club in the Chattanooga region, Chattanooga's Southern Velo is home to cyclists of all stripes - racers and recreationalists alike. No matter what you ride or why you ride, you'll enjoy the "veloship" of your fellow cyclists at Southern Velo!

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Proud to "whine like a man" for more than 20 years, Chattanooga's own Team Bubba specializes in suffer-fest rides and ridiculous nicknames. Check out their weekly rides at

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Valley Fest 5K & 10K

Looking for another active way to enjoy the beauty of Sequatchie Valley? Check out the Valley Fest fun run on Saturday, May 2nd, in Dunlap! And after the run, stick around for all the great stuff they have lined up at Valley Fest!


Echelon Studio

Based in Chattanooga but reaching a global audience, Echelon doubles as a cycling spin studio and a flex training studio (offering barre, pilates, strength training, yoga, meditation, flexibility, and more) with classes on-site or live-streamed into your home!

Offering over 175 tours in 30+ European countries, specializes in connecting American cyclists with local European bike tour operators. We love their focus on authentic experiences, and we really love that they're based in Chattanooga and advocate for cycling-friendly initiatives right here in our backyard!